More than 160 leaders and entrepreneurs gathered last Friday to Troyes, to discover the new business network
The first global business network expands to Troyes. His recipe? A diversified and structured entirely focused on word of mouth …

“The first year of membership, you can earn € 20 000 of new business. It is calculated at an average level but still it shows the effectiveness of this network, “said Lucien Bonenfant. The manager of the advertising object “, a small company that specializes in troyenne gift business is the instigator and chairman of BNI Club de Troyes, the first of Champagne-Ardenne, and one of the first in province .
The club which has about twenty members Friday morning held a meeting to launch themselves and effectively to complete a list of members limited to forty. And they were one hundred and sixty entrepreneurs and leaders gathered at the restaurant ribocortin of the tail of the stove to follow explanations of Lucien Bonenfant, but Pascal and Marc Mantha William Attia, regional directors of the Business Network International. The BNI, which claims a leading global business network, works on a principle as old as Methuselah, but reshaped in the American way: the recommendation by word of mouth.

The principle of “who gives receives

”

Clearly he who gives recommendations itself receives a fair return for a lift. “This is the principle of giving received. The aim is to spread to provide each member of the new customers, “said Lucien Bonenfant. This reciprocal exchange allows affiliates to gain from another business, using a system of written record on paper in triplicate, one of which is used to compile valuable statistics.

Far from the club, the culture BNI displays the result, each group setting targets with scorecards and performance indicators. Members are required to participate each week, on pain of being excluded, and the office manager changes every six months. In addition to imposed turn-over, the diversity of each group is also its strength divided into seven areas (services, construction, welfare, human resources, etc..), It can meet artisan electrician, accountant, florist With … One major condition: the club has only one business per profession.